Danmijeong Agricultural Company

Company
Company Business Model

Business Model

Business Model

Traditional Craftsmanship, Korean Ingredients, Healthy Tteok for Today

Danmijeong Agricultural Company reinterprets traditional Korean desserts in a modern way, pursuing both health and taste as a premium food manufacturer.
With innovative food processing and sugar-free, low-sodium recipes, we create tteok that everyone can enjoy with confidence.

100% Korean-grown ingredients Sugar-free · Low-sodium sweet bean paste Hygiene · Quality standardization
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Customer Segments

· Health- and wellness-conscious consumers, and food culture enthusiasts at home and abroad who appreciate premium food experiences blending tradition and modernity
· Family customers looking for healthy snacks, and office workers/students/seniors who want convenient, worry-free snacks

🎁

Value Proposition

· Premium tteok made with sugar-free, low-sodium recipes and seasonal ingredients
· 100% Korean-grown ingredients with standardized quality control for peace of mind
· A modern reinterpretation of traditional food culture, with individual packaging for improved hygiene and convenience
· Freshness, fair pricing, and local economic contribution through direct sourcing from local farms

🛒

Channels

· Online: Official store / Naver Smart Store / open marketplaces / live commerce
· Offline: Nonghyup Hanaro Mart, major retailers, cafés, hotels, restaurants, department stores
· Market expansion through domestic and international fairs/exhibitions and buyer meetings

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Customer Relationship

· Operate website, official store, and SNS (blog/Instagram/YouTube) with storytelling content
· Provide premium-centered experiences through sampling, collaborations, and gift sets

🧱

Key Resources

· Network for Korean-grown ingredients such as locally sourced rice, with an origin traceability system
· Traditional know-how + modern hygienic facilities, SOPs and CCP management
· Product development team, recipe/process patents and proprietary know-how

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Key Activities

· New product R&D based on sugar-free, low-sodium concepts; quality improvement and standardization
· Direct sourcing, inspection, receiving management; hygiene/foreign matter/metal detection control
· Distribution & marketing: fairs/exhibitions and online commerce operations

Operation

Key Partners · Cost Structure · Revenue Streams

Key Partners

· Local farms: stable ingredient supply, win-win contract farming / origin partnerships for seafood and fruits
· Research institutes/tech companies: joint research and advisory for product development and quality improvement
· Distribution partners: domestic/global distributors, e-commerce, offline stores, home shopping/live commerce

Cost Structure

· Ingredient costs (local rice, fruits, etc.), R&D expenses, production costs (labor/equipment/packaging/utilities)
· Marketing & distribution costs (fairs/exhibitions, ads/fees), operating costs (facility maintenance/management/administration)

Revenue Streams

· Product sales: online/offline retail, official store, gift sets/premium line
· B2B: bulk orders and supply to hotels, cafés, restaurants, and retailers
· Additional revenue via premium markets/department stores and home shopping