Danmijeong Agricultural Company

Company
Company Brand story

Brand story

BRAND STORY

團米精(Danmijeong) - Pure Rice, Modern Essence

Made with 100% Korean-grown rice, Danmijeong is a lifestyle dessert brand reborn with modern sensibility-crafted from pure ingredients and honest care.

100% Korean new-harvest rice Sugar-free · Low-sodium recipe Clean process & standardization

Brand Philosophy

團 (Dan) - Moments of coming together and connection
米 (Mi) - The purity of Korean-grown rice, the root of Korean food culture
精 (Jeong) - Essence, and honest devotion

Built on these three values, Danmijeong reinterprets traditional tteok with a minimal and refined sensibility.

Brand Vision

We present tteok not simply as a traditional food, but as a wholesome dessert for everyday life.
Clean ingredients, simple design, and a refined experience-Danmijeong completes your special moments with tteok made for today’s lifestyle.

A Story That Began with Grandma’s Hands

As a child, when my parents were busy farming, snacks were always Grandma’s role. The memory of her rice cakes-filled with seasonal fruits and grains-still shapes the foundation and philosophy behind everything we make at Danmijeong.

Seasonal Taste - Naturally sweet flavors and aromas from each season
Honest Ingredients - A balanced sweetness you can enjoy for longer

Traditional Colors, Traditional Taste

We don’t chase trends. We use only Korean new-harvest rice grown on our land to capture the true colors and flavors of tradition.

A New Tteok Culture, Embracing Change

Just as bread has evolved with changing lifestyles, tteok, too, must renew itself with the times. Building on tradition, we add modern sensibility and convenience to offer premium tteok that anyone can enjoy.

Our Promise: “Korean-Grown Ingredients”

Even when imported rice is abundant, Danmijeong remains committed to using only Korean new-harvest rice to the very end. This is not a marketing claim-it is our baseline and promise.

With family and relatives continuing farming in the Gyeongsan area, we sustain a production network that protects these roots and this tradition.

Beyond Korea, to the World

Danmijeong’s dream does not end here.
Based on K-food certification, we continue research and development to introduce Korean tteok to global markets.
We move forward every day toward the day when Danmijeong’s tteok becomes a showcase of the excellence of Korean agricultural products.